About The Hold Time Entertainment Platform

Turn Hold Time Into
Brand Moments That
Actually Stick.

Melted Crayons delivers white-label, branded micro-games directly to customers’ phones while they wait — transforming frustration into loyalty, one session at a time.

📱 Your Brand

Thanks for holding! Tap to play a game while you wait — we’ll make it worth your time.

Your Brand Here

🎮 Your Branded GameEngage customers while they wait — rewards delivered on completion!

Your Game · Level 2
🥦
🏃
💧
🧘
🫀
🥦
🧘
💧
Score: 340 pts
68% lower perceived wait time
No app download required
2min
Average hold time recaptured
Zero
App download required
1day
Enterprise integration time
Custom branding possibilities
The Experience

Simple for You.
Delightful for Them.

No phone system overhaul. No app development. One SMS, one link, one branded game. Live in a day.

1

Customer hits hold

Your IVR detects the queue and triggers the Melted Crayons API — no changes to your existing phone infrastructure.

2

Opt-in offered by your system

“Would you like to play a game while you wait? We’ll text you a link.” One keypress. Completely optional.

3

Branded SMS fires instantly

Customer receives a fully branded web game URL. No download, no login — opens in any mobile browser.

4

They play. You measure. Everyone wins.

Real-time analytics, coupon delivery, and engagement data — captured and reported in your partner dashboard.

📞
Customer calls in

Routed to hold queue

↓ · · ·
🤖
IVR offers game opt-in

Voice or keypress response

↓ · · ·
📱
Branded SMS sent instantly

Unique URL, no app required

↓ · · ·
🎮
Customer plays branded game

Fully customized to your org

↓ · · ·
🎁
Reward delivered

Coupons, discounts, or branded content

↓ · · ·
📊
Analytics captured

Engagement, redemption & retention data

Industries We Serve

Every Hold Queue
Is an Opportunity

Any organization that puts customers on hold can become a Melted Crayons partner. We build the game. You own the moment.

🏥

Healthcare

Hospital systems and specialty clinics turn hold time into wellness education — reinforcing healthy habits while patients wait.

Wellness Word MatchCustomized to your brand & terminology
🏦

Banking & Finance

Major banks engage customers with financial literacy games — building product awareness and trust on hold.

Money Trivia ChallengeTest your financial knowledge
🎤

Entertainment & Events

Roc Nation, Ticketmaster, and promoters build pre-event hype with artist trivia and fan engagement games.

Artist TriviaHow well do you know your favorite artist?
🛡️

Insurance

Turn tedious claims hold time into an opportunity to educate customers on coverage options and policy benefits.

Coverage CrosswordLearn your policy terms
📡

Telecom & Utilities

Internet providers reduce complaint-driven churn by giving customers something engaging during support holds.

Tech IQ QuizEarn credits for correct answers
🛍️

Retail & Ecommerce

Major retailers convert hold time into shopping excitement — delivering discount codes and loyalty rewards through gameplay.

Deal HuntFind hidden deals in the game
Revenue Model

Three Streams.
One Scalable Platform.

Enterprise licensing, usage-based session fees, and reward redemption revenue — compounding as partners scale.

Tier 1

Enterprise License

Annual or monthly SaaS per organization. Full platform access, game library, branded customization, and analytics.

  • Custom branding & game themes
  • Analytics dashboard access
  • Dedicated account management
  • Compliance documentation (HIPAA-ready)
Tier 2

Per-Session Fees

Usage-based billing that scales with hold volume. The more customers play, the more we earn together.

  • Per-SMS delivery fee
  • Per-session game completion
  • Volume discounts at scale
  • Real-time usage reporting
Tier 3

Reward Revenue Share

When partners offer coupons through gameplay, Melted Crayons earns a percentage of every redeemed offer.

  • % of coupon redemption value
  • Full conversion tracking
  • A/B testing for reward types
  • Complete attribution reporting
Why Melted Crayons

The Moat Is Real

We’re not just building games — we’re building the infrastructure layer that turns waiting into a strategic brand asset.

📱

Zero Friction Delivery

No app download. No login required. One SMS link opens a fully branded game in any mobile browser — the lowest barrier to engagement possible.

Minimal Integration Lift

Our API connects to any IVR vendor — Genesys, Five9, Twilio — in a single afternoon. Low resistance to purchase means faster enterprise deals.

🎯

Fully White-Label

Every game is branded to the partner organization — colors, logos, content, vocabulary. Customers see your brand winning, not ours.

📊

Measurable ROI

Real-time analytics on engagement, completion, coupon redemption, and session data. Enterprise clients justify spend with concrete numbers.

Leadership & Board

The Team Behind
the Platform

Seasoned operators at the intersection of technology, education, entertainment, and enterprise strategy.

C

Christopher Warrior

CEO & Founder

15+ years in EdTech & CS education. Music producer. Alumni at Google, Roblox, NASA & Northrop Grumman.

R

Ralph M. Henderson Jr.

Board — Zebra Brothers Capital

Strategic finance and capital markets expertise. Guiding investor relations and growth capital strategy.

M

Michael Lawson

Board Advisor — Ellis George LLP

Governance, legal strategy, and policy alignment. Supporting enterprise partnerships and growth.

J

Rep. Joe Towns Jr.

Board Advisor — Tennessee House

Tennessee State Representative. Champion of workforce development, technology access, and economic opportunity.

Our Story

Gaming Innovation
With Purpose

Melted Crayons began as a gaming and ecommerce innovation company — and that foundation gave us something most enterprise software companies lack: we actually know how to build games people want to play.

After 15+ years building educational technology and watching students come alive when learning became interactive, our CEO recognized a massive untapped opportunity: millions of people every day sit on hold, frustrated, disengaged, forming negative brand associations. That’s a problem we know how to solve.

The Hold Time Entertainment Platform is the convergence of our gaming DNA, our educational technology roots, and our belief that every interaction a brand has with a customer is a chance to build something.

🎮

Built on Real Gaming DNA

The Melted Crayons Arcade has 8+ production games. Game development is core to who we are — not outsourced.

🎓

EdTech Roots Run Deep

Our founder’s students work at Google, Roblox, NASA, and Northrop Grumman. We design experiences that teach and engage.

🌍

$25M Workforce Development Initiative

Revenue from HTE directly funds our mission to create real career pathways for underserved communities.

🏢

California-Based, Nationally Focused

Headquartered in California with a board spanning finance, government, and enterprise — built for national scale.

Profit With Purpose

Every partnership generates revenue that directly funds our $25M workforce development initiative — building careers for the next generation of tech professionals.

See the Initiative →
See It In Action

The Platform,
In 90 Seconds

Everything you need to know about Hold Time Entertainment — straight from our team.

Let’s Build Together

Your Customers Are
Already On Hold.

The question is whether they’re frustrated — or engaged with your brand. Let’s make it the latter.

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