Turn hold time into brand moments that actually stick.
Melted Crayons delivers white-label, branded micro-games straight to customers’ phones while they wait — turning a frustrating hold into a moment of engagement, one session at a time. No app. No login. One link.
The platform in about 90 seconds — straight from our team.
Simple for you. Delightful for them.
No phone-system overhaul, no app development. It’s one SMS, one link, one branded game, live in minutes on top of the phone system you already run, or from a QR code with no phone system at all.
Customer hits hold
Your IVR detects the queue and calls the Hold Time Media API — no changes to your existing phone infrastructure.
Opt-in offered
“Want to play a game while you wait? We’ll text you a link.” One keypress. Completely optional.
Branded SMS fires
The customer gets a fully branded web-game URL. No download, no login — it opens in any mobile browser.
They play, you measure
Real-time analytics, reward delivery, and engagement data — captured and reported in your partner dashboard.
Every hold queue is an opportunity.
Any organization that puts customers on hold is a fit. We build the game; you own the moment. Here’s how it could work across a few sectors.
Healthcare
Hospital systems and clinics could turn hold time into wellness education — reinforcing healthy habits while patients wait.
▸ Wellness Word MatchBanking & Finance
Banks could engage customers with financial-literacy games — building product awareness and trust on hold.
▸ Money Trivia ChallengeEntertainment & Events
Events and ticketing brands could build pre-event hype with artist trivia and fan-engagement games.
▸ Artist TriviaInsurance
Turn tedious claims-hold time into a chance to educate customers on coverage options and policy benefits.
▸ Coverage CrosswordTelecom & Utilities
Providers could reduce complaint-driven churn by giving customers something engaging during support holds.
▸ Tech IQ QuizRetail & Ecommerce
Retailers could convert hold time into shopping excitement — delivering discount codes and loyalty rewards through gameplay.
▸ Deal HuntAn infrastructure layer, not just games.
The platform is built to turn waiting — a universally wasted moment — into a strategic brand asset.
Zero-friction delivery
No app, no login. One SMS link opens a fully branded game in any mobile browser — the lowest barrier to engagement possible.
Minimal integration lift
One snippet connects it to your phone system, or run it from a QR code with no phone system needed.
Fully white-label
Every game is branded to the partner — colors, logos, content, vocabulary. Customers see your brand winning, not ours.
Measurable ROI
Real-time analytics on engagement, completion, and redemption — so enterprise spend is justified with concrete numbers.
Gaming innovation with a purpose.
Melted Crayons started in gaming and ecommerce — which gave us something most enterprise-software companies lack: we actually know how to build games people want to play. Hold Time Media is where that gaming DNA meets our education-technology roots.
Real gaming DNA
Every game is built in-house. Game development is core to who we are, not outsourced.
Deep edtech roots
Our founder’s students have gone on to Google, Roblox, NASA, and Northrop Grumman.
Planned workforce initiative
Once Hold Time Media generates revenue, a share is earmarked to fund our planned $25M workforce initiative.
California-based
Headquartered in California, built for businesses across the U.S.
Hold Time Media is designed as a funding engine for good: as the platform generates revenue, a share is earmarked to help fund our planned $25M workforce initiative — building career pathways for the next generation of tech professionals. It’s the model we’re building toward.
Your customers are already on hold.
The only question is whether they’re frustrated — or engaged with your brand. Let’s make it the latter.