You own the catalog. Now own the visuals.
Turn finished songs, films, and characters into short-form video at catalog scale — every new visual costs a prompt, not a production, and lands in hours, not months.
The work is already paid for.
Your catalog is thousands of finished works — most with no video, no visual identity, and no reason for anyone to rediscover them. Short-form video is what re-trends a title, but real video costs tens of thousands and takes weeks, so it’s never been possible at catalog scale. Melted Crayons changes the math. 30+ art styles, blendable — one title rebuilt into hundreds of distinct visual worlds. Start where your audience already lives on short-form, then the wider catalog.
Khantrast. One track, two worlds.
“She Got Me Buggin’” — same artist, same song, completely different worlds. No film crew, no render farm, no animators. This is the engine pointed at one track — and it points at anything in your catalog: a song, a film, a character, a twenty-year-old back-catalog title.
▶ More demos on the channel — youtube.com/@MeltedCrayonsTv: other artists, other styles, same engine.
Five revenue lines from one recording.
Catalog reactivation
Every short points back to the master. A dormant title with a fresh visual becomes discoverable again — and every stream, view, or sale is a royalty on a work you already own and already paid for.
Content volume
A video for every title, on every platform, every week — monetized on YouTube and fed to Reels, TikTok, and Shorts without a per-title video budget.
Character IP & merchthe compounding one
The voxel, LEGO-style, and GTA-style Khantrast aren’t stills — they’re characters. Shirts, figures, avatars, in-game skins. A character is a brand mark: ownable, repeatable, collectible — generated as a by-product of making the videos.
Brand integrationnew inventory
The studio renders products and logos as first-class elements — a sponsor’s packaging inside the scene, consistent across every panel. Added retroactively, swapped per campaign or region without rebuilding the video. That’s sponsorship inventory you don’t currently have.
Direct-response codesthe measurable one
Every video carries a scannable QR or trackable link — a viewer lands straight on the stream, ticket, drop, or product. Repoint the destination anytime; count every scan. A view becomes a measurable click you own.
Streams monetize the song. The character monetizes the artist. Brand integration monetizes the frame itself. The codes make all of it measurable — and unlike a release cycle, none of it expires.
How the money actually works.
Three revenue engines, modeled on music streaming — the most measurable case. As both uploader and owner, a rights holder collects the full pool, so these rates run above a third-party creator’s. Every figure is a public 2026 benchmark; swap in your own and the live model re-runs on your numbers.
- Ad revenue $375
- Stream reactivation $1.9K
- Brand integration $75K
- Ad revenue $1.9K
- Stream reactivation $9.4K
- Brand integration $375K
- Ad revenue $7.5K
- Stream reactivation $37.5K
- Brand integration $1.5M
Run the model — drag any input
Projected annual revenue
Illustrative, on public 2026 benchmarks. Ad revenue: $0.05 per 1,000 views — the full Shorts pool, which a rights holder captures as both uploader and owner (a third-party creator using licensed music nets roughly half). Stream reactivation: $0.005 net per stream (blended 2026 US/premium — Spotify ≈ $0.004, Apple ≈ $0.007–0.01), and ~10 streams per converted listener over 12 months, reflecting recurring library and playlist play rather than a single listen. Brand integration: a $25 CPM applied to the share of views sold to brands — the low end of the 2026 YouTube integration range ($15–80 CPM) for an in-scene placement rendered into the world. Merch and character-IP revenue are upside on top and excluded here. Swap in your actuals and the model re-runs on your numbers.
Illustrative at five operators. The point isn’t the exact figure — it’s that output becomes a staffing decision instead of a production-budget one. A catalog owner has never been able to buy video volume this way.
You’ve seen it work. Now point it at the catalog.
The demo above wasn’t a mockup — it’s the live product, running today. The question isn’t whether it works. It’s how much of the catalog we turn on, and how fast.
Prove the lift
A set of catalog titles plus a developing artist or two. A style set each, posted on a real schedule. Measure the lift against a control group.
Systematize it
Batch generation, API, and team seats — the catalog worked systematically, not title by title.
Build the worlds
The wider catalog, plus merch and character-IP rev-share on the worlds we build together.
Start where your audience already lives.
Short-form, persona- and story-driven, is where the model proves out fastest. Everything that works there ports straight across the catalog.
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