Turn hold time into brand moments that actually stick.
Melted Crayons delivers white-label, branded micro-games straight to customers’ phones while they wait — turning a frustrating hold into a moment of engagement, one session at a time. No app. No login. One link.
The platform in about 90 seconds — straight from our team.
Simple for you. Delightful for them.
No phone-system overhaul, no app development. By design, it’s one SMS, one link, one branded game — built to go live in about a day on top of the phone system you already run.
Customer hits hold
Your IVR detects the queue and calls the Melted Crayons API — no changes to your existing phone infrastructure.
Opt-in offered
“Want to play a game while you wait? We’ll text you a link.” One keypress. Completely optional.
Branded SMS fires
The customer gets a fully branded web-game URL. No download, no login — it opens in any mobile browser.
They play, you measure
Real-time analytics, reward delivery, and engagement data — captured and reported in your partner dashboard.
Every hold queue is an opportunity.
Any organization that puts customers on hold is a fit. We build the game; you own the moment. Here’s how it could work across a few sectors.
Healthcare
Hospital systems and clinics could turn hold time into wellness education — reinforcing healthy habits while patients wait.
▸ Wellness Word MatchBanking & Finance
Banks could engage customers with financial-literacy games — building product awareness and trust on hold.
▸ Money Trivia ChallengeEntertainment & Events
Events and ticketing brands — picture a Roc Nation or a Ticketmaster* — could build pre-event hype with artist trivia and fan-engagement games.
▸ Artist TriviaInsurance
Turn tedious claims-hold time into a chance to educate customers on coverage options and policy benefits.
▸ Coverage CrosswordTelecom & Utilities
Providers could reduce complaint-driven churn by giving customers something engaging during support holds.
▸ Tech IQ QuizRetail & Ecommerce
Retailers could convert hold time into shopping excitement — delivering discount codes and loyalty rewards through gameplay.
▸ Deal Hunt* Brands named are illustrative examples of who the platform fits — not current customers or partners.
Three streams. One scalable platform.
Enterprise licensing, usage-based session fees, and reward-redemption revenue — designed to compound as partners scale.
Enterprise License
Annual or monthly SaaS per organization. Full platform access, game library, branded customization, and analytics.
- Custom branding & game themes
- Analytics dashboard access
- Dedicated account management
- Compliance docs (HIPAA-ready design, in progress)
Per-Session Fees
Usage-based billing that scales with hold volume — the more customers play, the more we earn together.
- Per-SMS delivery fee
- Per-session game completion
- Volume discounts at scale
- Real-time usage reporting
Reward Revenue Share
When partners offer coupons through gameplay, Melted Crayons earns a percentage of every redeemed offer.
- % of coupon redemption value
- Full conversion tracking
- A/B testing for reward types
- Complete attribution reporting
An infrastructure layer, not just games.
The platform is built to turn waiting — a universally wasted moment — into a strategic brand asset.
Zero-friction delivery
No app, no login. One SMS link opens a fully branded game in any mobile browser — the lowest barrier to engagement possible.
Minimal integration lift
The API is designed to connect to any IVR vendor — Genesys, Five9, Twilio — in a single afternoon.
Fully white-label
Every game is branded to the partner — colors, logos, content, vocabulary. Customers see your brand winning, not ours.
Measurable ROI
Real-time analytics on engagement, completion, and redemption — so enterprise spend is justified with concrete numbers.
Gaming innovation with a purpose.
Melted Crayons started in gaming and ecommerce — which gave us something most enterprise-software companies lack: we actually know how to build games people want to play. Hold Time Media is where that gaming DNA meets our education-technology roots.
Real gaming DNA
8+ games built in-house. Game development is core to who we are — not outsourced.
Deep edtech roots
Our founder’s students have gone on to Google, Roblox, NASA, and Northrop Grumman.
Planned workforce initiative
Once Hold Time Media generates revenue, a share is earmarked to fund our planned $25M workforce initiative.
California-based, national scale
Headquartered in California with a board spanning finance, government, and enterprise.
Hold Time Media is designed as a funding engine for good: once the platform is live and generating revenue, a share is earmarked to help fund our planned $25M workforce initiative — building career pathways for the next generation of tech professionals. It’s the model we’re building toward.
Your customers are already on hold.
The only question is whether they’re frustrated — or engaged with your brand. Let’s make it the latter.